Press Releases 2009:
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Tesco Race for Life world's largest trainer
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ingenious produces the world's largest trainer for Tesco Race for Life
Ingenious was commissioned by Launch Group - PR Consultants to Tesco – to make the world’s largest trainer* in support of Tesco’s sponsorship of Cancer Research UK’s Race for Life.
The colossal trainer - measuring 4 metres long and equivalent to a staggering UK size 454, has taken three months and 840 man hours to build and will be touring the UK as part of Tesco’s biggest ever national fundraising initiative.
Entirely built from authentic materials the handmade trainer has been produced following the traditional British footwear manufacturing process:


*Guinness World Record accredited